Select Page

GrooveFunnels vs. ClickFunnels vs. Kartra

Are you looking to build or scale your business? Have you been trying to find the best solution for your internet marketing needs? It can be overwhelming with all the different programs, not to mention all the features these programs have. How do you know which is right for you and do they have the features you are looking for?

That is why we created CompareFunnels. Unless you’ve never marketed online, you are likely familiar with “funnels” – the BEST way to gather leads and take customers on a buying journey. So, we tested everything we could get our hands on and broke it down to our top 3 – GrooveFunnels, ClickFunnels, and Kartra.

Check out the chart below for a detailed comparison, feature by feature. Below the chart, see what other programs we compared them to. And lastly, read our breakdown of what we like most and why we recommend what we do. You can’t go wrong with any of these, but we chose our clear winner.

Highlights

GrooveFunnels

The same person behind Kartra is now behind GrooveFunnels and aims to beat out his old company (and any other competitor, like Shopify or Kajabi) in every way. GrooveFunnels has hired the “Dream Team” of software engineers (many that worked for Kartra). If you choose GrooveFunnels, just be prepared to deal with a program in beta. For your patience you can get the full suite for less than $1,400 and own it forever. No monthly charges ever. *Not all Groove items are available as of June 2021 as they are still in beta (hence the LIFETIME deal).

Kartra

As far as a full suite of internet marketing tools go, right now Kartra is KING. But be prepared to pay a KING’S RANSOM to get all of these features. Kartra offers everything an entrepreneur or small business owner would need to launch there company online or make what they have work better.

ClickFunnels

ClickFunnels is the undisputed champion of funnel building. They have fallen a bit behind on updating the system, but are still the easiest and most complete funnel builder available. ClickFunnels also partners with a lot 3rd party companies with a ton of API integration, but each integration is usually an added cost and dashboard.

How Does Each Software Match Up?

Funnel Comparison

GrooveSell = Kartra Checkouts = ClickFunnels

  • Sell products right on your landing page or funnel
  • Compares to: SamCart, ThriveCart

GroovePages = Kartra Pages, Kartra Funnels & Campaigns = ClickFunnels

  • Webpage and funnel builder
  • Compares to: LeadPages, WordPress, BuilderAll

GrooveMail Kartra Forms, Kartra Mail, Kartra Leads = Follow-Up ClickFunnels (Actionetics)

  • Email autoresponder and list builder
  • Compares to: Klaviyo, Active Campaign, Mailchimp, AWeber

GrooveAffiliate Kartra Affiliate Management = ClickFunnels Backpack

  • Manage your own affiliate accounts
  • Compares to: PayKickstart, LeadDyno, Post Affiliate Pro

GrooveMarketplace Kartra Marketplace = ClickFunnels Marketplace

  • Buy/sell marketing funnels, designs, and expert services
  • No comparisons

GrooveMember = Kartra Memberships

  • Build your own membership site
  • Compares to: Kajabi, Thinkific, Teachable

GrooveVideo = Kartra Videos

  • Video Hosting and built in players
  • Compares to: Wistia or Vimeo

GrooveDesk = Kartra Helpdesks

  • Build your own help desk
  • Compares to: ZenDesk, FreshDesk, TeamSupport

GrooveCalendar = Kartra Calendars

  • Customers and Prospects can schedule themselves in your calendar
  • Compares to: Calendly, ScheduleOnce

GrooveFunnels = Kartra Agency

  • Dashboard to manage clients
  • No comparisons

GrooveKart

  • Build your own e-commerce web store
  • Compares to: Shopify, WooCommerce, BigCommerce

GrooveQuiz and GrooveSurvey

  • Build your own quiz or survey sites
  • Think Buzzfeed, but for marketing

GrooveBlog

  • Build your own blog
  • Compares to: WordPress

GrooveWebinar

  • Host your own live or automated webinars
  • Compares to: WebinarJam, EverWebinar, GoToWebinar, WebinarFuel

Overall Thoughts

Best Funnel Builder

Best Value and Top Recommendation – GrooveFunnels ($1,397/lifetime)

Why is GrooveFunnels our #1 recommended website and funnel builder? Because it is SO much more than just that. It is an internet marketers dream and a value that can’t be matched. Right now, you can still get lifetime access to the core programs of GroovePages and GrooveSell. No credit card needed and free for life.

If you are serious about starting or growing your online business, you can jump in and get lifetime access to all 20 of the GrooveFunnels programs for only $1,397. This will not last long and hopefully is still available when you see this.

Why should you take a risk on GrooveFunnels? Well, if it’s the free option, you have nothing to lose and everything to gain. If it’s the $1,397, it’s a risk an entrepreneur MUST take. Low risk and high reward. Here’s why:

The same visionary that was the co-founder of Kartra and a personal mentor to ClickFunnels co-founder Russell Brunson, Mike Filsaime, is behind the building of GrooveFunnels. Mike has broken many online records and has a LONG internet marketing track record of success. Just Google “Mike Filsaime” if you have ANY doubts and see the long history of success (WebinarJam, EverWebinar, Butterfly Marketing, and Kartra).

GrooveFunnels will be moving to a monthly payment when it is released (it is in beta). So, if you are seeing this now, at bare minimum, go grab the free for life offer.

GrooveFunnels’ goal is to be the most complete internet marketing platform ever assembled (see the chart below) by improving on every aspect of Kartra (another complete internet marketing solution) and matching ClickFunnels (the current king of webpage and funnel building) and being a Shopify killer with GrooveKart.

Best Overall – Kartra ($499/month)

Looking for a COMPLETE Internet Marketing solution that is polished and ready to go? Look no further than Kartra. Kartra has been around for a while now and is a fully functioning product that also offers a full suite of programs that are all under the Kartra banner. The main point is: everything is fully functioning and stable! Unlike ClickFunnels, Kartra gives anyone looking to run a business online all the tools they need. SO why is Kartra NOT in the “Top Recommended” spot?

Two reasons:

  1. Being fully established and functioning comes with a price tag to match. For the FULL featured program that matches up to GrooveFunnels, you will have to hand over $499/month or just under $6,000 a year, and that is forever. Is it worth the price? Absolutely! But it may be a hard pill to swallow if you are just starting or wanting to grow.
  2. As mentioned earlier, Kartra was co-founded by Mike Filsaime. He was a driving force behind it who is no longer there. Several Kartra Team Members have moved to the Groove. So for that reason, it’s tough to put it ahead of GrooveFunnels.

Best Funnel Builder – ClickFunnels ($297/month)

When it comes to building funnels, ClickFunnels is the Undisputed Heavyweight Champion of the World.

It has a one-two punch that knocks out all the competition:

  1. Russell Brunson, an online marketing genius, a world record holder for sales, and a master of content creation. He is the 800 lb. gorilla in the space that can’t be ignored. Everything he does is geared towards helping people with ClickFunnels. I don’t think he even sells his programs anymore; he just adds them to FunnelFlix (a Netflix for internet marketing) that is included when you are a Platinum ClickFunnels account holder.
  2. It is all geared around building pages and making those pages into funnels. They tried going down the Kartra/GrooveFunnels path and were not happy with the results. They felt they lost focus, so they cut back and stuck with the core – Actionetics (their autoresponder) and Backpack (their affiliate program).

So, if you are only going to ONLY build funnels and don’t need a complete system, stop looking and go get ClickFunnels at $297/month.

It should be noted that Kartra and GroovePages/GrooveSell (which is the FREE portion of GrooveFunnels) aren’t a joke. They are fully functioning and capable website and funnel building platforms. GrooveFunnels has the capability to overtake ClickFunnels, as they are still innovating and trying to improve the process.

Conclusion

GrooveFunnels vs ClickFunnels vs Kartra

All of these programs are great in their own way. There are other competitors that we have tried (LeadPages, OptimizePress, InfusionSoft, BuilderAll, etc.), but we just went with the best of the bunch as of June 2021.

You can’t go wrong with any of these, but for us, we choose GrooveFunnels There is a small risk, but the reward is through the roof!

The keys that could be your deciding factors are:

Kartra was developed by a “dream team” of software engineers, but most of that team is no longer involved.

GrooveFunnels is currently being built by a “dream team” of software engineers, led by the same general. They are software programmers making better tools for internet marketing.

ClickFunnels is made by “internet marketers”. They in turn have an awesome piece of software, but it unfortunately hasn’t been updated in years. They do make up for it by focusing more on helping you do a better job of marketing, even if you are using an older tool.

For the reasons above, we believe GrooveFunnels is the hands down WINNER and is where we chose to invest our money. 

Pro Tip: Get Russell Brunson’s Books: DotCom Secrets, Expert Secrets, and Traffic Secrets and apply what you learn when using GrooveFunnels.

What Can Each Software Do?

Let’s break it down…

Pages / Funnels Groove Funnels Kartra Click Funnels
# of Custom Domains Unlimited Up to 10 Up to 9
Unlimited Websites
Unlimited Pages
Unlimited Bandwidth
Unlimited Popups
Drag & Drop Page Builder
Webpage Template Library Limited
Webpage Customization
Responsive Design
Add Custom HTML
Built-in Web Form Creator
Page Analytics Integration Needed
Google Cloud Platform (Fastest Page Load Times)
Mobile-First Indexing
Import Websites to Edit & Publish as Your Own
Unlimited Funnels
Upsells, Downsells, & Order Bumps
Funnel Template Library Limited
Share/Import Funnels within Platform
Create Visual Customer Journey Map
Goal Based Automation
Campaign Triggers Limited
Custom Wait Steps
Conditional Filtering
Split Testing
Email Marketing Groove Funnels Kartra Click Funnels
Built-in Email Editor Limited
Personalized Emails Limited
Native Email Automation Limited
Automated Sequences Limited
Email Templates Limited
Lead Importation
SMS Sequences
Split Testing
Email Split Testing
Automated Re- engagement
Broadcasts
Segmentation
Message Open Tracking
Click-thru Tracking
Emails Per Month 300,000 Unlimited Unlimited
Number of Contacts 10,000 50,000 Unlimited
Automated Follow-up
3rd-Party Integrations Limited
Webinars Groove Funnels Kartra Click Funnels
Native Live & Automated Webinar Software
Fully-Customizable Templates
3rd-Party Integrations
Video Marketing Groove Funnels Kartra Click Funnels
Video Hosting
Clickable Video CTA
Share To Unlock Videos
Video Analytics
Full E-Commerce Sites Groove Funnels Kartra Click Funnels
Digital or Physical Products Limited
Easily Import Shopify Store
Dropshipping Capabilities
Order Forms
Multiple Payment Processing
Taxes
Free Trials
Payment Plans Integration Needed
Subscriptions Integration Needed
Credit Card Decline Followup
Abandoned Cart Followup
Coupon Creation
One-Click Upsells
Built-In Checkout
Multiple Price Points with Flexibility
Checkout Page Templates
International Currencies
Link Tracking Limited
Page Tracking
1-Off Apparel Screen Printing
Professional Printing & Fulfillment
Custom Branded Health & Wellness Supplements
Product Mockup Design Tool
Membership Sites Groove Funnels Kartra Click Funnels
Automated Member Management Limited
Full Visual Customization
Deliver Multiple Courses
Multiple Membership Levels
Drip Content
Centralized Membership Portal
Built-in Membership Site
Host Files Limited
Comment Control
Locked Posts
Membership Site Analytics
Users Can Track Progress
CRM Groove Funnels Kartra Click Funnels
Visual Contact Workflow Management
Custom Fields
Notes
Groups
Tags
Automation Log
Activity Log
Blog Groove Funnels Kartra Click Funnels
Schedule and Publish Text, Video, & Audio
Visual Drag & Drop Builder
Template Library
SEO- Friendly Content
Calendars Groove Funnels Kartra Click Funnels
Appointment Calendars
Automated Reminders
Charge For Sessions in Calendar App
Surveys Groove Funnels Kartra Click Funnels
Survey to Direct Lead to Answer- Based Page
Interactive Quizzes for List Building
Helpdesk Software Groove Funnels Kartra Click Funnels
Built-In Helpdesk for Your Site
Live Chat Capabilities
Helpdesk Canned Responses
Customizable Wikis
Detailed Helpdesk Analytics
Affiliate Program Groove Funnels Kartra Click Funnels
Detailed Helpdesk Analytics 40% 40% 40%
Affiliate Software & Mgmt System Groove Funnels Kartra Click Funnels
Automated Affiliate Management
Referral Tracking Links Limited
Promo Tools
Earnings Reports
Automated Affiliate Payments
Affiliate Marketplaces
Affiliate Analytics Limited
Services Groove Funnels Kartra Click Funnels
Chat Support
Help Ticket Support
Email Support
Live Training Events
Online Training
Agency Feature
Price Groove Funnels Kartra Click Funnels
Trial Free for Life $1 for 30 Days Free for 14 Days
No Credit Card to Start
Cancel Anytime
30 Day Money Back Guarantee
Cancel Anytime
Monthly Memberships Starting at Free $99/mo $97/mo
Platinum Plan (Highest Plan) $1,897/life $499/mo $297/mo